SAP Project Lead · ERP Architect · Digital Transformation
I run the systems behind 18,000 employees and the stories behind 30 million views - a rare hybrid of SAP S/4HANA program leadership and performance‑driven brand strategy, based in the Eastern Province, Saudi Arabia.
Executive Profile
I'm a results‑driven SAP Project Lead and ERP Solutions Architect with 3+ years of progressive experience delivering enterprise digital transformation, brand strategy, and on‑ground marketing execution across Facility Management, Catering Services, Hospitality, Bio‑Sciences/FMCG, and Construction sectors in Saudi Arabia and India.
Currently spearheading the SAPEX–FMCS SAP S/4HANA 2021 rollout at Expertise Company CJSC - a comprehensive, multi‑company‑code implementation covering FI, CO, MM, SD, PS, HCM, SuccessFactors, Ariba, and DMS for over 18,000 employees, targeting Go‑Live July 2026.
What makes me different: I combine deep ERP technical expertise with strategic digital marketing acumen, hands‑on process automation capability, and executive stakeholder management. Before SAP, I drove 30M+ organic views and a complete brand transformation for a hospitality group - so I build systems the same way I build brands: with structure, data, and an obsession for the end‑user experience.
PMO frameworks, BRD/SDD lifecycles, UAT at scale, executive SteerCo reporting.
No‑code apps, e‑signing workflows, WhatsApp AI assistants, Power BI dashboards.
30M+ organic views, performance marketing, full identity rebrands.
MBA Marketing, SAP & Google certified, KPMG Data Science Professional.
Professional Journey
From commerce fundamentals in Karnataka to running a 9‑module SAP rollout for 18,000 employees in Saudi Arabia - every step compounds into the next.
Foundation in business administration, finance, and commerce - the analytical base for everything that followed.
Specialized in marketing strategy, business analytics, and brand management - the toolkit that shaped every brand and CSR campaign that followed.
First industry role - ran digital marketing end‑to‑end for a bio‑sciences and FMCG brand while representing the company on the ground at national trade expos and CSR initiatives.
Drove 30M+ organic views, led a full brand identity overhaul across hospitality, construction and equipment‑rental verticals, and shipped two website rebrands.
Leading the SAPEX–FMCS SAP S/4HANA 2021 rollout across 9+ modules for 18,000 employees - PMO architecture, BRD/SDD governance, UAT, and a portfolio of no‑code applications, targeting Go‑Live July 2026.
Core Skills & Technologies
Six toolkits, built across three intense years, that move between SAP server rooms and content calendars without losing rigor.
Platforms in daily rotation - from SAP S/4HANA & Microsoft 365 to Looker, Power BI, Canva and Meta Ads Manager.
Major Projects & Achievements
A multi‑company‑code, enterprise‑wide ERP transformation for one of Saudi Arabia's largest facility management and catering services groups.
As PMO and SAP Project Lead at Expertise Company CJSC, I lead end‑to‑end delivery of a full‑scale digital transformation spanning Finance (FI/CO), Procurement (MM/Ariba), Sales (SD), Projects (PS), HR (HCM/SuccessFactors), and Document Management - replacing fragmented legacy processes with a single, governed source of truth across Facility Management and Catering Services (FMCS) operations.
Live Power BI tracker - BRD/SDD status across 8+ departments.
IT asset governance dashboard - 3,460 devices, 50 departments.
FMCS Rollout Projects
Four operating pillars that keep an 18,000‑employee, 9‑module program on schedule and audit‑ready.
Architected the program's central PMO workspace - a single governed space for requirements, risk, decisions, and ownership across every workstream.
Own the structured journey from business requirement to signed‑off solution design - the backbone of audit‑ready ERP delivery.
Lead commercial negotiation and lifecycle management across the program's full vendor landscape - SAP and non‑SAP platforms alike.
Translate week‑to‑week ERP delivery detail into the handful of decisions executives actually need to make - on schedule, every cycle.
Enterprise Systems
Beyond the core rollout - the systems work that keeps HR, vendors, and internal operations running on governed data.
Led a structured evaluation of HRMS platforms ahead of the SuccessFactors rollout decision, modeling true total cost of ownership rather than sticker price alone.
Designed an AI‑powered HR assistant architecture so 18,000 employees can resolve routine HR queries - leave balance, policy lookups, document requests - over WhatsApp instead of a ticket queue.
Built an internal IT services application giving employees self‑service access to device requests, support tickets, and asset status - feeding directly into the IT governance dashboard.
Backed the ERP/HRMS work with structured, verified credentials spanning enterprise systems, marketing analytics, and data science.
Innovation & Automation
Where I go beyond ERP configuration and actually build the tools that remove manual work.
Replaced printed sign‑off sheets across BRD/SDD approval gates with a self‑hosted e‑signing workflow - faster approvals, full audit trail, zero paper.
Built the program's vendor cost intelligence dashboard - paid, on‑hold, and upcoming spend tracked across SAP and non‑SAP platforms in real time.
Vendor cost dashboard - $8.97M tracked across 15 vendors and 5 platforms.
Designed and built a full Camp & Meals Management System prototype - without writing code - to solve real accommodation and meal‑tracking pain points across FMCS labor camps: room allocation, maintenance, daily food requests, and cost reporting in one responsive interface.
Applications Developed
Every system below went through real UAT cycles with real users - captured straight from the working builds.
Coordinated UAT for a full food‑delivery ecosystem under the Expertise brand - covering customer ordering, account management, and a live rider dispatch & map‑tracking console for delivery and pickup across the Rabigh service area.
A ground‑up reimagining of how labor camps track rooms, maintenance, and meals - built to remove the spreadsheet‑and‑WhatsApp chaos common across FMCS operations.
Internal self‑service tooling that feeds the same governed data layer as the broader SAP program - an IT services app for device/support requests, paired with a conversational WhatsApp HR assistant concept designed to give 18,000 employees instant answers without opening a ticket.
Brand & Growth
As Digital Marketing Manager & Brand Lead at The Shoolin Group, I ran the strategy, the spend, and the pixels - end to end.
The same instinct for bold visual storytelling that built a hospitality brand from the ground up - now applied to enterprise dashboards.
Led content strategy and execution for @shoolinpalace, redesigning Highlights, bio, and thumbnail aesthetics to guide visitors straight to bookings.
Owned budget, targeting, and creative for paid acquisition - reporting performance straight to a self‑built ROI dashboard.
Conceived and led the rebrand of The Shoolin Group toward a premium, luxury‑hospitality identity - approved and rolled out across every physical touchpoint.
Directed an external dev team through a full website rebuild for The Shoolin Group, then partnered on SEO to win AI‑Overview visibility for Mangalore travel queries.
Achievements & Business Impact
Enterprise governance metrics on one side, growth‑marketing metrics on the other - both built on the same habit of measuring everything.
Certifications & Training
Formal education plus six independently verified certifications spanning SAP, marketing, brand and data science.
Gallery of Proofs
Filter by category to see the receipts behind every claim on this page.
Recognition
Rather than curated quotes, here's what's independently verifiable - the platforms, certifying bodies and live dashboards that back this profile.
Full work history, endorsements and network recommendations are maintained live on LinkedIn rather than reproduced here.
View LinkedIn →SAP, Google, University of London, Edelytics and KPMG credentials are all independently verifiable via their respective issuing platforms.
Every metric on this page traces back to a real Power BI report, ad‑platform dashboard, or analytics screenshot in the Gallery of Proofs above - not estimates.
Let's Build Something
Open to senior ERP Project Management, SAP Program Leadership, and Digital Transformation roles - in Saudi Arabia or remote‑first globally.
